CADBURY / Office-Themed Jumping Castle
Cadbury had created two new chocolate bars that were made with office workers in mind. So to encourage these desk dwellers to have a little break and enjoy a delicious pick-me-up everyday, we turned 3:30pm into 'Joy O'clock' - the perfect time to unwrap Cadbury’s new offering and bounce back from that afternoon slump.
For the Australian launch we placed a huge, mysterious countdown clock in Melbourne’s CBD. At 3:30pm the world's first office-themed jumping castle was revealed. Everyone was invited to have a bounce, try the new product and experience the feeling of Joy O’clock.