SMART / Smart Forfour Launch TVC

To launch the new Smart Forfour, we created a 60-Second short film featuring Robbie Williams. Smart was the main sponsor of his 2003 World Tour and the film was to be shown exclusively on the concert screen just before RW enters the stage.
The reception was so overwhelming that the client approached the agency about running it as cinema- and TV-ads. It was voted one of the most popular commercials of the year in Germany.