COCA-COLA / 30 Jahre Mauerfall (art direction)

I came on board at Ogilvy Berlin to art-direct the Coca-Cola OOH campaign for the nationwide “30 Jahre Mauerfall” celebrations in November 2019. Across Berlin and Leipzig, super posters were placed at major traffic hubs. Under the slogan “Zusammen eins” the compelling headline mechanic used two parts of a sentence that join together to create a meaningful message commemorating the events in 1989 that led to the German unification just a few months later.